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AdCenter Optimization Quick Reference Guide

I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static ads: Capitalize the first letter in keywords...

Posted to adCenter Advertiser (Weblog) by Shefali Singla - MSFT on 06-11-2008
Re: Dynamic Text in Ad Creative

Nav: If you mean the {keyword:default} syntax where "default" is a value used if the dynamic keyword violates editorial rules, then it's already in place. It works just like you would expect in Google except that the {keyword} doesn't control capitalization. {Keyword}, {KeyWord}, and...

Posted to adCenter Advertiser (Forum) by Charles Thrasher on 06-10-2008
It's not too late for Father's Day

Now that Mom's had her special day, it’s time to turn the attention to Dad. Father's Day is just around the corner (June 15 th ), so there’s still time to get in front of everyone who is searching for the right gift. With gas prices on the rise, shopping and ordering online is the easy way to...

Posted to adCenter Advertiser (Weblog) by Charla Fogle - MSFT on 06-04-2008
Constructing an Effective Call to Action for Your Ad Copy

Any successful campaign will have an effective call to action. There are many important factors to improve your results, including how you market and communicate your call to action, but when it comes down to the call to action itself, there are 6 key tips that can transform any run of the mill ad into...

Posted to adCenter Advertiser (Weblog) by Shefali Singla - MSFT on 05-20-2008
Re: Capitalization & Dynamic Keyword

It's also true that you can't change the capitalization of a keyword once uploaded. Other than deleting and reloading the keyword, there is another option. You can copy the keyword into another parameter (Param2 is useful for this) using the Proper function of Excel that capitalizes the first...

Posted to adCenter Advertiser (Forum) by Charles Thrasher on 05-09-2008
How to track other search egine paid data in AdCenter Analytics

Hi all, I fairly new to AdCenter Analytics so can anybodyhave any idea about How to track other search egine paid data in AdCenter Analytics ? Any help will be appriciated. Thanks, Bhagawat.

Posted to adCenter Analytics (Forum) by bhagawat on 04-14-2008
Dynamic Text in adCenter

The Power of Parameters Several times I've emphatically stated on this blog that you can't nest one parameter inside another. It's time to eat my words. What's a parameter? How is it useful? And why are they nesting? (I'm forcibly restraining myself from making a bad pun here.) A...

Posted to adCenter Advertiser (Weblog) by Charles Thrasher on 03-29-2008
Use dynamic text to keep your ad text within limits

In adCenter, the ad title character limit is 25 characters and the ad description character limit is 70 characters. To stay within these limits when you are using dynamic keywords or placeholders, simply insert default text. This default text will display if one of your dynamic keywords or placeholders...

Posted to adCenter Advertiser (Weblog) by Carolyn Miller - MSFT on 03-26-2008
URL Decoding

Does ACA (adCenter Analytics) URL decode parameters in a URL? For example, if I were to dynamically insert a keyword phrase into a URL, www.example.com/index.asp?keyword={keyword }, where the value of {keyword} resolved to "award winning widgets" at runtime, the URL would be autmatically encoded...

Posted to adCenter Analytics (Forum) by Charles Thrasher on 03-21-2008

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Browse by Tags : parameters

AdCenter Optimization Quick Reference Guide

Re: Dynamic Text in Ad Creative

It's not too late for Father's Day

Constructing an Effective Call to Action for Your Ad Copy

Re: Capitalization & Dynamic Keyword

How to track other search egine paid data in AdCenter Analytics

Dynamic Text in adCenter

Use dynamic text to keep your ad text within limits

URL Decoding

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Excel 2003 version launch? Posted by: Tim Barlow on 07/04/2008 in: adCenter Advertiser: Add-in Beta for Excel 2007

Problem of keyword insertion Posted by: dali on 06/30/2008 in: adCenter Advertiser: adCenter Desktop Beta

Replacing ads: Anyone done this? Posted by: KevinM on 06/27/2008 in: adCenter Advertiser: adCenter Desktop Beta

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adCenter feedback & feature requests Posted by: Carolyn Miller - MSFT on 03/26/2008 in: adCenter Advertiser

How was this a good idea? (over LiveStats) Posted by: JPElectron on 04/03/2008 in: adCenter Analytics

Why is Microsoft Publisher Closed to the public? Posted by: sambeckett on 03/18/2008 in: adCenter Advertiser

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