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Re: When the keyword will go to dead condition in MSN adCenter?

Hi rsrathnaraj, It would be safe to say that a 'dead' keyword would be one that has not produced any traffic (impressions) for 30 days. Also, if you are using keywords that are trademarked, they will not run either. Hope this is helpful Rathna. Thank you, Brian H - MSFT

Posted to adCenter Advertiser (Forum) by BrianH - MSFT on 04-18-2008

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