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Search & Display Research White Paper

Last week I joined our Finance category development manager in the UK, Tom Pearman, at the IAB's Engage for Finance conference at London's Centre Point . The IAB hold half a dozen of these events every year and concentrate them around industry verticals. This helps drill down into specific issues...

Posted to adCenter Blog for Advertisers (Weblog) by Mel Carson - MSFT on 11-30-2008
7 Biggest Mistakes of Web Analytics

For 10 years I have been working with companies to optimize their websites to increase conversion rates. During this time, I’ve used what seems like dozens of web analytics tools. The insight that is available is incredible if you don’t make the “7 Biggest Mistakes of Web Analytics”: 1. Improper Implementation...

Posted to adCenter Analytics Blog (Weblog) by Bryan Eisenberg - Guest Blogger on 11-27-2008
Microsoft Advertising Finance Event – London 9th December 08

We’re holding a free half-day conference at our London offices on Tuesday 9th December. The idea behind the gathering is to arm finance sector advertisers with some insight and best practice, to help them navigate the industry's choppy economic waters successfully. We have a great line up of speakers...

Posted to adCenter Blog for Advertisers (Weblog) by Mel Carson - MSFT on 11-27-2008
How To Contact Microsoft adCenter Support

Curious about how to contact adCenter support ? You’re not alone – this is one of the most frequently asked questions we hear from our advertisers. You can access support through the adCenter site as well as here on the adCenter Community site. Since you’re here now, that’s where we’ll start. If you...

Posted to adCenter Blog for Advertisers (Weblog) by Tina Kelleher - MSFT on 11-23-2008
Updating adCenter Bids - Quick and Easy Tips

Part of keeping your campaigns running smoothly involves monitoring your adCenter reports for signals that something needs your attention. One of the most obvious red flags is when you see your position slipping lower than you would like it to be. In order to keep your positioning competitive, you should...

Posted to adCenter Blog for Advertisers (Weblog) by Tina Kelleher - MSFT on 11-20-2008
Lowering CPC with Match Types and Negative Keywords

As the holidays approach, you may find that your cost per click (CPC) has begun to increase on some of your keywords – this is fairly common whenever there is increased competition for popular terms. To help mitigate this seasonal increase in spend, there are a couple of strategies you can employ to...

Posted to adCenter Blog for Advertisers (Weblog) by Tina Kelleher - MSFT on 11-19-2008
The High Cost of Bad Ads: How Ad Quality Impacts Search Advertising

Want to improve the relevance of your landing page without changing so much as a period? Improve the quality of your paid search ad. I’ll admit there doesn’t seem a direct causal connection between the perceived relevance of your landing page and the quality of your search ad. That’s why Microsoft hired...

Posted to adCenter Blog for Advertisers (Weblog) by Charles Thrasher on 11-18-2008
The Feedback Loop Gap

"We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. The process of creating Web strategy and executing on Web tactics has gone missing." Besides being fun to say and a legitimate excuse...

Posted to adCenter Analytics Blog (Weblog) by Jim Sterne - Guest Blogger on 11-16-2008
Finders, Keepers…How To Find Your Ad!

Do you struggle trying to find your ad on Live Search? Are you unsure if it is live? If you know it’s not live, are you uncertain how to troubleshoot the issue? If the answer is yes to any of these questions, we can help! We have created a page on our advertising site , with you in mind, which has great...

Posted to adCenter Blog for Advertisers (Weblog) by Maria Waters - MSFT on 11-16-2008
PPC, Credit Crunch & The BRG (Big ROI Gap) – PubCon 2008

I’m in Las Vegas at Pubcon , the internet marketing conference organised by the folks at WebmasterWorld.com It’s a huge event running over three days and includes six tracks on SEO: Organic Search, SEM: Search Marketing, Social Media Marketing, Affiliates, Video and Multimedia and Interactive Site Reviews...

Posted to adCenter Blog for Advertisers (Weblog) by Mel Carson - MSFT on 11-12-2008

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Welcome to the adCenter Learning Center on www.advertising.microsoft.com/adcenter-learning-center Posted by: Kelley Myers on 09/24/2008 in: adCenter Advertiser
the best Add-in features Posted by: jeremys on 09/22/2008 in: adCenter Advertiser: Add-in Beta for Excel 2007
Reminder: Back up your data for adCenter Desktop before Aug 7 Posted by: Carolyn Miller - MSFT on 08/06/2008 in: adCenter Advertiser: adCenter Desktop Beta

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adCenter feedback & feature requests Posted by: Carolyn Miller - MSFT on 03/26/2008 in: adCenter Advertiser
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Why is Microsoft Publisher Closed to the public? Posted by: sambeckett on 03/18/2008 in: adCenter Advertiser

Microsoft adCenter Blog and Forum Community Official support blog and forum community for the users of Microsoft adCenter

Browse by Category: Tips in Advertiser

Search & Display Research White Paper

7 Biggest Mistakes of Web Analytics

Microsoft Advertising Finance Event – London 9th December 08

How To Contact Microsoft adCenter Support

Updating adCenter Bids - Quick and Easy Tips

Lowering CPC with Match Types and Negative Keywords

The High Cost of Bad Ads: How Ad Quality Impacts Search Advertising

The Feedback Loop Gap

Finders, Keepers…How To Find Your Ad!

PPC, Credit Crunch & The BRG (Big ROI Gap) – PubCon 2008

Join the Community

Find an Answer

Top Contributors (Last 30 Days)

Microsoft Contributors

Unanswered Posts

Welcome to the adCenter Learning Center on www.advertising.microsoft.com/adcenter-learning-center Posted by: Kelley Myers on 09/24/2008 in: adCenter Advertiser

the best Add-in features Posted by: jeremys on 09/22/2008 in: adCenter Advertiser: Add-in Beta for Excel 2007

Reminder: Back up your data for adCenter Desktop before Aug 7 Posted by: Carolyn Miller - MSFT on 08/06/2008 in: adCenter Advertiser: adCenter Desktop Beta

Popular Threads

adCenter feedback & feature requests Posted by: Carolyn Miller - MSFT on 03/26/2008 in: adCenter Advertiser

I cannot login back Posted by: V.M. on 04/04/2008 in: adCenter Analytics

Why is Microsoft Publisher Closed to the public? Posted by: sambeckett on 03/18/2008 in: adCenter Advertiser

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