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7 Biggest Mistakes of Web Analytics

For 10 years I have been working with companies to optimize their websites to increase conversion rates. During this time, I’ve used what seems like dozens of web analytics tools. The insight that is available is incredible if you don’t make the “7 Biggest Mistakes of Web Analytics”: 1. Improper Implementation...

Posted to adCenter Analytics Blog (Weblog) by Bryan Eisenberg - Guest Blogger on 11-27-2008
The Feedback Loop Gap

"We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. The process of creating Web strategy and executing on Web tactics has gone missing." Besides being fun to say and a legitimate excuse...

Posted to adCenter Analytics Blog (Weblog) by Jim Sterne - Guest Blogger on 11-16-2008
Web Analytics Takeaways – PubCon 2008

I attended a great session on web analytics here in Las Vegas today. The advice doled out was not out of the ordinary but the delivery was excellent and that always helps to drive the message home. Jamie Smith from Engine Ready gave a detailed presentation outlining the history of web analytics and managed...

Posted to adCenter Analytics Blog (Weblog) by Mel Carson - MSFT on 11-12-2008
Coming Soon! Industry Experts Guest Blogging On Web Analytics

We’re pleased to announce a trio of experts in the field of online marketing have accepted an invitation to impart some of their knowledge and wisdom on the adCenter Analytics Blog . Starting next Monday Jim Sterne , Bryan Eisenberg and Vanessa Fox , all well known and well documented industry thought...

Posted to adCenter Analytics Blog (Weblog) by Mel Carson - MSFT on 11-10-2008
Using Silverlight with adCenter Analytics

As Mel Carson recently reported in his announcement of the adCenter Analytics Beta refresh , adCenter Analytics plans to adopt Microsoft Silverlight for some parts of the UI. The first Silverlight features have now been released, so you can try them for yourself. To use the Silverlight versions, you...

Posted to adCenter Analytics Blog (Weblog) by Jonathan Tuliani - MSFT on 10-31-2008
adCenter Analytics Beta Refresh – Check Out The New Features

adCenter customers across the globe will have noticed some changes to the user interface as they signed in after the weekend. Carolyn has started a three part series on what the upgrade means for PPC marketers on the adCenter Blog for Advertisers. But here, I just wanted to point out a couple of new...

Posted to adCenter Analytics Blog (Weblog) by Mel Carson - MSFT on 10-27-2008
12 Steps To Effective Online Budget Allocation

I spoke at the NMA Live conference recently about how to navigate the credit crunch through online marketing. The first presentation was delivered by Tim Davis of Billetts – a marketing analytics company based in London. It was of particular interest to me for the actionable insight it provided. There...

Posted to adCenter Analytics Blog (Weblog) by Mel Carson - MSFT on 10-20-2008
Are You Doing Anything Differently During The Downturn?

After blogging yesterday about the IAB’s announcement of excellent growth in online advertising in the UK , it got me thinking that although we gave advertisers some tips on how to optimise your PPC campaigns in these lean times - what about the other end of the process? In a downturn we tend to “batten...

Posted to adCenter Analytics Blog (Weblog) by Mel Carson - MSFT on 10-08-2008
Analysing Your Bottom Line at NMA Live in London

Join us at New Media Age’s NMA Live event on Thursday 2nd October at the Hotel Hesperia near London’s Victoria Station . Titled: “Digital in difficult times - How to make your digital marketing budget work harder”, I’ll be on a panel with representatives from other search engines, talking about how to...

Posted to adCenter Analytics Blog (Weblog) by Mel Carson - MSFT on 09-30-2008
10 Second Tip: Compare Metrics At A Glance

With the latest beta release of adCenter Analytics we introduced the dashboard view . This customizable visualization gives you a snapshot of your sites traffic including top pages, keywords and referring websites. Today’s tip shows you how to do a quick comparison of metrics by day, week or month for...

Posted to adCenter Analytics Blog (Weblog) by Mel Carson - MSFT on 09-24-2008

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Microsoft adCenter Blog and Forum Community Official support blog and forum community for the users of Microsoft adCenter

Browse by Category: Tips and Tricks in Analytics

7 Biggest Mistakes of Web Analytics

The Feedback Loop Gap

Web Analytics Takeaways – PubCon 2008

Coming Soon! Industry Experts Guest Blogging On Web Analytics

Using Silverlight with adCenter Analytics

adCenter Analytics Beta Refresh – Check Out The New Features

12 Steps To Effective Online Budget Allocation

Are You Doing Anything Differently During The Downturn?

Analysing Your Bottom Line at NMA Live in London

10 Second Tip: Compare Metrics At A Glance

Join the Community

Find an Answer

Top Contributors (Last 30 Days)

Microsoft Contributors

Unanswered Posts

Welcome to the adCenter Learning Center on www.advertising.microsoft.com/adcenter-learning-center Posted by: Kelley Myers on 09/24/2008 in: adCenter Advertiser

the best Add-in features Posted by: jeremys on 09/22/2008 in: adCenter Advertiser: Add-in Beta for Excel 2007

Reminder: Back up your data for adCenter Desktop before Aug 7 Posted by: Carolyn Miller - MSFT on 08/06/2008 in: adCenter Advertiser: adCenter Desktop Beta

Popular Threads

adCenter feedback & feature requests Posted by: Carolyn Miller - MSFT on 03/26/2008 in: adCenter Advertiser

I cannot login back Posted by: V.M. on 04/04/2008 in: adCenter Analytics

Why is Microsoft Publisher Closed to the public? Posted by: sambeckett on 03/18/2008 in: adCenter Advertiser

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