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UK Search Spend Up 28% – How Does This Affect You?

The IAB has announced today that UK internet advertising spend in the first half of 2008 grew by 21% compared with the same period the year before. Online advertising now has a healthy 19% share of the UK’s total advertising budget with marketers allocating £1.7B of their budgets to online channels....

Posted to adCenter Blog for Advertisers (Weblog) by Mel Carson - MSFT on 10-07-2008
Dynamic Text Insertion - Introducing adCenter’s Superhero

Following on from Kate's advice on how to manage your PPC campaign during the "downturn" , I'm going to add another secret weapon to your marketing armoury to help you squeeze even better ROI out of your adCenter Search Ad activity. Arguably one of the most important criteria for a...

Posted to adCenter Blog for Advertisers (Weblog) by Libby Thomas - MSFT on 09-18-2008
Top 5 Best Practices for Microsoft Content Ads

Microsoft Content Ads Beta , available in the U.S., places content-targeted advertisements on relevant web pages across the Microsoft network and partner sites including WSJ.com , Barrons.com , FOX Sports , MSN Entertainment , MensHealth.com , RunnersWorld.com , and more. Participating in Content Ads...

Posted to adCenter Blog for Advertisers (Weblog) by Carolyn Miller - MSFT on 08-05-2008
Getting started with adCenter: creating ad groups

This is part 2 in our Getting Started with adCenter series, following my Creating Campaigns post from last month. Today's topic: ad groups. Ad groups are your friends. It’s their job to help keep you organized as you manage your online PPC campaigns. When you are setting up your campaigns in adCenter...

Posted to adCenter Blog for Advertisers (Weblog) by Kristee Bingham - MSFT on 07-30-2008
Summer Travel: Using local appeal to attract repeat business through adCenter

Like many outdoor enthusiast/ live music fans, my summer plans usually kick off in June with the annual Bonnaroo Music and Arts Festival in Manchester, TN, followed by a road trip from my home in Seattle to Quincy, CA, for the High Sierra Music Festival that’s held over the 4 th of July weekend. Not...

Posted to adCenter Blog for Advertisers (Weblog) by Ryan Bigby - MSFT on 07-21-2008
Help improve your adCenter campaign performance with adCenter reports

Now that we’ve covered some of the reporting basics , let’s discuss some useful reports and things to look for in those reports to help point out trends and find areas for account growth. Ad performance report CTR - The ad performance report is a valuable report to run on a regular basis because it can...

Posted to adCenter Blog for Advertisers (Weblog) by Justin Vanning - MSFT on 07-17-2008
Language and market distribution vs. targeting on adCenter: what’s the difference?

When creating a new campaign in adCenter, do you find yourself feeling a bit confused when it comes to understanding ad distribution by language and market (figure 1 in screenshot below) versus geographic targeting (figure 2 below)? Are you wondering what the differences are between selecting "English...

Posted to adCenter Blog for Advertisers (Weblog) by Lesley Regoso - MSFT on 06-24-2008
AdCenter Optimization Quick Reference Guide

I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static ads: Capitalize the first letter in keywords...

Posted to adCenter Blog for Advertisers (Weblog) by Shefali Singla - MSFT on 06-11-2008
Increase ROI with the hockey nation: adCenter in Canada

Do you conduct business in Canada? Whether you ship products or provide services, don’t forget to include the great white north as a part of your paid search campaign. Canada is no longer just a large land mass north of the border. Rather, it has matured into a mid-sized market with high adoption in...

Posted to adCenter Blog for Advertisers (Weblog) by Nora Xu - MSFT on 06-09-2008
Refining Your Audience

In previous posts I've made the case that your adCenter campaigns might profit from focusing on your core keywords rather than long tail terms ( Different Engines, Different Tactics ), improving the size of your audience, while warning that the technique was not without risk. Negative keywords are...

Posted to adCenter Blog for Advertisers (Weblog) by Charles Thrasher on 06-05-2008

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Welcome to the adCenter Learning Center on www.advertising.microsoft.com/adcenter-learning-center Posted by: Kelley Myers on 09/24/2008 in: adCenter Advertiser
the best Add-in features Posted by: jeremys on 09/22/2008 in: adCenter Advertiser: Add-in Beta for Excel 2007
Reminder: Back up your data for adCenter Desktop before Aug 7 Posted by: Carolyn Miller - MSFT on 08/06/2008 in: adCenter Advertiser: adCenter Desktop Beta

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adCenter feedback & feature requests Posted by: Carolyn Miller - MSFT on 03/26/2008 in: adCenter Advertiser
I cannot login back Posted by: V.M. on 04/04/2008 in: adCenter Analytics
Why is Microsoft Publisher Closed to the public? Posted by: sambeckett on 03/18/2008 in: adCenter Advertiser

Microsoft adCenter Blog and Forum Community Official support blog and forum community for the users of Microsoft adCenter

Browse by Category: Targeting in Advertiser

UK Search Spend Up 28% – How Does This Affect You?

Dynamic Text Insertion - Introducing adCenter’s Superhero

Top 5 Best Practices for Microsoft Content Ads

Getting started with adCenter: creating ad groups

Summer Travel: Using local appeal to attract repeat business through adCenter

Help improve your adCenter campaign performance with adCenter reports

Language and market distribution vs. targeting on adCenter: what’s the difference?

AdCenter Optimization Quick Reference Guide

Increase ROI with the hockey nation: adCenter in Canada

Refining Your Audience

Join the Community

Find an Answer

Top Contributors (Last 30 Days)

Microsoft Contributors

Unanswered Posts

Welcome to the adCenter Learning Center on www.advertising.microsoft.com/adcenter-learning-center Posted by: Kelley Myers on 09/24/2008 in: adCenter Advertiser

the best Add-in features Posted by: jeremys on 09/22/2008 in: adCenter Advertiser: Add-in Beta for Excel 2007

Reminder: Back up your data for adCenter Desktop before Aug 7 Posted by: Carolyn Miller - MSFT on 08/06/2008 in: adCenter Advertiser: adCenter Desktop Beta

Popular Threads

adCenter feedback & feature requests Posted by: Carolyn Miller - MSFT on 03/26/2008 in: adCenter Advertiser

I cannot login back Posted by: V.M. on 04/04/2008 in: adCenter Analytics

Why is Microsoft Publisher Closed to the public? Posted by: sambeckett on 03/18/2008 in: adCenter Advertiser

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