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Microsoft Advertising: Insights Podcast - Holiday Tips

Welcome to the inaugural edition of Microsoft Advertising: Insights, the official podcast of Microsoft Advertising. Insights will cover all things digital advertising, primarily focusing on search out of the gate. We'll discuss the state of the industry, what's happening behind the scenes with...

Posted to adCenter Blog for Advertisers (Weblog) by Jason Yormark on 11-07-2008
adCenter Holiday Advertising Guide

For those of you interested in learning more about optimizing your campaigns for the holidays, I wanted to make sure you saw the Holiday Advertising Guide on advertising.microsoft.com . The guide includes some interesting data: Online retail shopping increases in November by more than 100 percent. 1...

Posted to adCenter Blog for Advertisers (Weblog) by Carolyn Miller - MSFT on 11-05-2008
Holiday Season Best Practices for PPC

Why Optimize for the Holiday Season? Consumers prefer the convenience of online shopping, and want to avoid the in-store hassle; they prefer to shop online and save on their gas mileage. 33% of consumers stated that rising gas prices are the reason why they are shopping more online (source: eMarketer...

Posted to adCenter Blog for Advertisers (Weblog) by Shefali Singla - MSFT on 10-22-2008
PPC Preparation for the Holidays - what would you like to know?

As we're gearing up for the holidays here on the blog, we're going to be offering some posts to help you get into the holiday mindset and start planning your holiday campaigns. To start, we've posted Top 5 Tips for Winning in Retail Over and Beyond the Festive Period by Kate Newton and Tips...

Posted to adCenter Blog for Advertisers (Weblog) by Carolyn Miller - MSFT on 10-14-2008
UK Search Spend Up 28% – How Does This Affect You?

The IAB has announced today that UK internet advertising spend in the first half of 2008 grew by 21% compared with the same period the year before. Online advertising now has a healthy 19% share of the UK’s total advertising budget with marketers allocating £1.7B of their budgets to online channels....

Posted to adCenter Blog for Advertisers (Weblog) by Mel Carson - MSFT on 10-07-2008
The Magic of Brand and Generic Keywords

As a pay-per-click wizard, you’re probably aware that the perfect paid search account should contain a magical combination of both generic and branded terms. Omitting either of those could leave your campaign seriously lacking in sparkle and wonder. Not to mention conversions. Enchanting Evidence Just...

Posted to adCenter Blog for Advertisers (Weblog) by Libby Thomas - MSFT on 10-05-2008
Tips on Preparing Your SEM Campaigns for the Online Holiday Shopping Season

Personally, I don’t understand the people who consider Labor Day weekend to be the start of the Holiday shopping season, but they most certainly are out there -- my sister-in-law is one of them. She starts thinking about the Holidays right after Memorial Day weekend, carefully adding to her shopping...

Posted to adCenter Blog for Advertisers (Weblog) by Tina Kelleher - MSFT on 09-16-2008
Top 5 Tips for Winning in Retail Over and Beyond the Festive Period

Yes it's that time already! Following on from Chris' post about the credit crunch , it's time to think about the run up to the holiday season. Although this post is written from a UK perspective, most of the tips are applicable to most markets around the world. The online UK retail landscape...

Posted to adCenter Blog for Advertisers (Weblog) by Kate Newton - MSFT on 08-27-2008
Summer Travel: Using local appeal to attract repeat business through adCenter

Like many outdoor enthusiast/ live music fans, my summer plans usually kick off in June with the annual Bonnaroo Music and Arts Festival in Manchester, TN, followed by a road trip from my home in Seattle to Quincy, CA, for the High Sierra Music Festival that’s held over the 4 th of July weekend. Not...

Posted to adCenter Blog for Advertisers (Weblog) by Ryan Bigby - MSFT on 07-21-2008
Quick and easy keyword expansion tips for your paid search campaigns

Whether you’re a novice or seasoned PPC marketer, a pivotal part of your paid search campaigns will lie in keyword selection. Casting a wide, yet well-targeted net to attract the right audience is a bit of an exercise in guess-and-check, but there are certainly best practices to explore. Keep the following...

Posted to adCenter Blog for Advertisers (Weblog) by Alan Amerault - MSFT on 06-20-2008

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Microsoft adCenter Blog and Forum Community Official support blog and forum community for the users of Microsoft adCenter

Browse by Category: Seasonal Holiday Tips in Advertiser

Microsoft Advertising: Insights Podcast - Holiday Tips

adCenter Holiday Advertising Guide

Holiday Season Best Practices for PPC

PPC Preparation for the Holidays - what would you like to know?

UK Search Spend Up 28% – How Does This Affect You?

The Magic of Brand and Generic Keywords

Tips on Preparing Your SEM Campaigns for the Online Holiday Shopping Season

Top 5 Tips for Winning in Retail Over and Beyond the Festive Period

Summer Travel: Using local appeal to attract repeat business through adCenter

Quick and easy keyword expansion tips for your paid search campaigns

Join the Community

Find an Answer

Top Contributors (Last 30 Days)

Microsoft Contributors

Unanswered Posts

Welcome to the adCenter Learning Center on www.advertising.microsoft.com/adcenter-learning-center Posted by: Kelley Myers on 09/24/2008 in: adCenter Advertiser

the best Add-in features Posted by: jeremys on 09/22/2008 in: adCenter Advertiser: Add-in Beta for Excel 2007

Reminder: Back up your data for adCenter Desktop before Aug 7 Posted by: Carolyn Miller - MSFT on 08/06/2008 in: adCenter Advertiser: adCenter Desktop Beta

Popular Threads

adCenter feedback & feature requests Posted by: Carolyn Miller - MSFT on 03/26/2008 in: adCenter Advertiser

I cannot login back Posted by: V.M. on 04/04/2008 in: adCenter Analytics

Why is Microsoft Publisher Closed to the public? Posted by: sambeckett on 03/18/2008 in: adCenter Advertiser

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