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Is a Competitor Bidding on Your Trademark?

Having a popular, well-known brand can be a real asset to any search marketing campaign, you know it… and so do your competitors. While Microsoft Advertising’s editorial policy on trademarks requires all advertisers to agree that they will not infringe upon the trademarks of others, enforcing this policy...

Posted to adCenter Blog for Advertisers (Weblog) by Tina Kelleher - MSFT on 11-11-2008
The adCenter Add-in Beta for Excel 2007: help build out your keyword lists

Many of our adCenter blog posts refer to a free tool we offer called the adCenter Add-in Beta for Excel 2007 . I wanted to call this tool out specifically, in case you are not familiar with it -- the Add-in can help you expand your keyword lists and plan your keyword strategy. Features available in the...

Posted to adCenter Blog for Advertisers (Weblog) by Carolyn Miller - MSFT on 11-03-2008
UK Search Spend Up 28% – How Does This Affect You?

The IAB has announced today that UK internet advertising spend in the first half of 2008 grew by 21% compared with the same period the year before. Online advertising now has a healthy 19% share of the UK’s total advertising budget with marketers allocating £1.7B of their budgets to online channels....

Posted to adCenter Blog for Advertisers (Weblog) by Mel Carson - MSFT on 10-07-2008
The Magic of Brand and Generic Keywords

As a pay-per-click wizard, you’re probably aware that the perfect paid search account should contain a magical combination of both generic and branded terms. Omitting either of those could leave your campaign seriously lacking in sparkle and wonder. Not to mention conversions. Enchanting Evidence Just...

Posted to adCenter Blog for Advertisers (Weblog) by Libby Thomas - MSFT on 10-05-2008
UK adCenter Team Speaking at A4U Expo in London

Myself and Tor Crockatt will be giving some PPC tips at the Affiliates 4 U Marketing Conference in London on Wednesday 15th October. Tor - who gives great talks on PPC Research - and I will be joined by Dixon Jones from Receptional and we’ll be discussing: Practical PPC Strategies for Better ROI at 11am...

Posted to adCenter Blog for Advertisers (Weblog) by Mel Carson - MSFT on 09-22-2008
Tips on Preparing Your SEM Campaigns for the Online Holiday Shopping Season

Personally, I don’t understand the people who consider Labor Day weekend to be the start of the Holiday shopping season, but they most certainly are out there -- my sister-in-law is one of them. She starts thinking about the Holidays right after Memorial Day weekend, carefully adding to her shopping...

Posted to adCenter Blog for Advertisers (Weblog) by Tina Kelleher - MSFT on 09-16-2008
adCenter Keyword Expansion PPC Best Practices Checklist

Today's post covers tips for creating and optimizing keyword lists. Choose keywords that closely match the product or service you are advertising. Include common term variations in your keyword list. If your keyword has common variations (Life Insurance, Term Insurance) or spelling (web site, website...

Posted to adCenter Blog for Advertisers (Weblog) by Shefali Singla - MSFT on 09-15-2008
Sign up to test the adCenter Add-in Beta for Excel 2003

We've heard from many of you that you'd like to try the adCenter Add-in Beta for Excel with Excel 2003. Good news - we're now piloting a new version of the Add-in that's compatible with Excel 2003. If you're interested, fill out our interest form . The new 2003 version has all the...

Posted to adCenter Blog for Advertisers (Weblog) by Carolyn Miller - MSFT on 09-03-2008
Updates to adCenter keyword research tools

As a part of our latest update to adCenter, we released a fully redesigned keyword research tool to help you more efficiently find keywords and plan campaigns in adCenter. This new resource complements the Microsoft adCenter Add-in Beta for Excel by providing access to the same deep audience insights...

Posted to adCenter Blog for Advertisers (Weblog) by Michael Reckhow - MSFT on 08-20-2008
adCenter August upgrade: keyword research updates

This our second post about the recent adCenter upgrade ( read the first ). After our weekend upgrade you'll see many changes in the Research tab of adCenter. These changes were designed to make it easier for you to build your keyword lists and enhance your campaigns. First of all, after you search...

Posted to adCenter Blog for Advertisers (Weblog) by Carolyn Miller - MSFT on 08-19-2008

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Welcome to the adCenter Learning Center on www.advertising.microsoft.com/adcenter-learning-center Posted by: Kelley Myers on 09/24/2008 in: adCenter Advertiser
the best Add-in features Posted by: jeremys on 09/22/2008 in: adCenter Advertiser: Add-in Beta for Excel 2007
Reminder: Back up your data for adCenter Desktop before Aug 7 Posted by: Carolyn Miller - MSFT on 08/06/2008 in: adCenter Advertiser: adCenter Desktop Beta

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adCenter feedback & feature requests Posted by: Carolyn Miller - MSFT on 03/26/2008 in: adCenter Advertiser
I cannot login back Posted by: V.M. on 04/04/2008 in: adCenter Analytics
Why is Microsoft Publisher Closed to the public? Posted by: sambeckett on 03/18/2008 in: adCenter Advertiser

Microsoft adCenter Blog and Forum Community Official support blog and forum community for the users of Microsoft adCenter

Browse by Category: Keyword Research in Advertiser

Is a Competitor Bidding on Your Trademark?

The adCenter Add-in Beta for Excel 2007: help build out your keyword lists

UK Search Spend Up 28% – How Does This Affect You?

The Magic of Brand and Generic Keywords

UK adCenter Team Speaking at A4U Expo in London

Tips on Preparing Your SEM Campaigns for the Online Holiday Shopping Season

adCenter Keyword Expansion PPC Best Practices Checklist

Sign up to test the adCenter Add-in Beta for Excel 2003

Updates to adCenter keyword research tools

adCenter August upgrade: keyword research updates

Join the Community

Find an Answer

Top Contributors (Last 30 Days)

Microsoft Contributors

Unanswered Posts

Welcome to the adCenter Learning Center on www.advertising.microsoft.com/adcenter-learning-center Posted by: Kelley Myers on 09/24/2008 in: adCenter Advertiser

the best Add-in features Posted by: jeremys on 09/22/2008 in: adCenter Advertiser: Add-in Beta for Excel 2007

Reminder: Back up your data for adCenter Desktop before Aug 7 Posted by: Carolyn Miller - MSFT on 08/06/2008 in: adCenter Advertiser: adCenter Desktop Beta

Popular Threads

adCenter feedback & feature requests Posted by: Carolyn Miller - MSFT on 03/26/2008 in: adCenter Advertiser

I cannot login back Posted by: V.M. on 04/04/2008 in: adCenter Analytics

Why is Microsoft Publisher Closed to the public? Posted by: sambeckett on 03/18/2008 in: adCenter Advertiser

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