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AdCenter Optimization Quick Reference Guide

I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static ads: Capitalize the first letter in keywords...

Posted to adCenter Advertiser (Weblog) by Shefali Singla - MSFT on 06-11-2008
Dynamic Text in adCenter

The Power of Parameters Several times I've emphatically stated on this blog that you can't nest one parameter inside another. It's time to eat my words. What's a parameter? How is it useful? And why are they nesting? (I'm forcibly restraining myself from making a bad pun here.) A...

Posted to adCenter Advertiser (Weblog) by Charles Thrasher on 03-29-2008
Use dynamic text to keep your ad text within limits

In adCenter, the ad title character limit is 25 characters and the ad description character limit is 70 characters. To stay within these limits when you are using dynamic keywords or placeholders, simply insert default text. This default text will display if one of your dynamic keywords or placeholders...

Posted to adCenter Advertiser (Weblog) by Carolyn Miller - MSFT on 03-26-2008

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