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Ad Position Best Practices for PPC

The Value of Improving Ad Position The following best practices for ad position , or ad rank, help maximize the efficiency of search campaigns. The more relevant the ad, the greater the probability of achieving a high position or rank. Greater relevance mitigates higher competitive bids. Higher position...

Posted to adCenter Blog for Advertisers (Weblog) by Shefali Singla - MSFT on 07-29-2008

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