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AdCenter Optimization Quick Reference Guide

I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static ads: Capitalize the first letter in keywords...

Posted to adCenter Blog for Advertisers (Weblog) by Shefali Singla - MSFT on 06-11-2008
Keyword Research Tips From Tor Crockatt

I’ve just spent the day at the International Search Summit at the British Library in the heart of London. Delegates from all over the world were attending to get a better understanding of how to market globally using search engine marketing. Marketing in multiple languages can be fraught with pitfalls...

Posted to adCenter Blog for Advertisers (Weblog) by Mel Carson - MSFT on 05-23-2008
Constructing an Effective Call to Action for Your Ad Copy

Any successful campaign will have an effective call to action. There are many important factors to improve your results, including how you market and communicate your call to action, but when it comes down to the call to action itself, there are 6 key tips that can transform any run of the mill ad into...

Posted to adCenter Blog for Advertisers (Weblog) by Shefali Singla - MSFT on 05-20-2008
Ad Copy Testing: Systematically Improving CTR

What has your ad copy done for you lately? Improving creative is often an overlooked optimization strategy in PPC campaigns. Paying attention to keyword bids and average position often takes the place of focusing on the creative side of things. The reasons are simple enough: It’s much easier to adjust...

Posted to adCenter Blog for Advertisers (Weblog) by Bryan Kelley - MSFT on 04-16-2008
Focus On Exact Match

This week, Gabe Ingalls gives us some insight into using Exact Match keyword functionality in your PPC campaigns. Cheers Mel - adCenter Community Team W hile an uncovered light bulb can illuminate an entire room, a laser can highlight and draw attention to a single item in that room. Exact match can...

Posted to adCenter Blog for Advertisers (Weblog) by Mel Carson - MSFT on 03-11-2008

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Browse by Tags : Ad Copy Best Practice

AdCenter Optimization Quick Reference Guide

Keyword Research Tips From Tor Crockatt

Constructing an Effective Call to Action for Your Ad Copy

Ad Copy Testing: Systematically Improving CTR

Focus On Exact Match

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