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Constructing an Effective Call to Action for Your Ad Copy

Any successful campaign will have an effective call to action. There are many important factors to improve your results, including how you market and communicate your call to action, but when it comes down to the call to action itself, there are 6 key tips that can transform any run of the mill ad into...

Posted to adCenter Blog for Advertisers (Weblog) by Shefali Singla - MSFT on 05-20-2008
Ad Copy Testing: Systematically Improving CTR

What has your ad copy done for you lately? Improving creative is often an overlooked optimization strategy in PPC campaigns. Paying attention to keyword bids and average position often takes the place of focusing on the creative side of things. The reasons are simple enough: It’s much easier to adjust...

Posted to adCenter Blog for Advertisers (Weblog) by Bryan Kelley - MSFT on 04-16-2008

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