Mel has been at Microsoft, working out of the London office, since adCenter first piloted in France back in 2005. Before that he was an Search Account Director at 24/7 Real Media and a Product Manager at LookSmart UK. He enjoys the quintessentially English pastimes of cricket and real ale. "Treading the boards" in his youth, he also starred in a Joe Cocker music video with Catherine Deneuve, too many years ago!