I spent 9-1/2 years in the media departments of various advertising agencies in the southeast helping clients spend their advertising budgets across all media (traditional and digital). My primary goal was delivering strong ROI and smart media strategies.
I decided to try the other side of the desk and went to work for a division of Time Inc. selling targeted print media solutions - placing local ads in national magazine titles.
The company decided to offer digital media solutions: display, search and e-mail marketing. I became the Online Strategist for the southern region and helped clients plan, execute and analyze digital advertising solutions regionally and locally.
Understanding the importance of search marketing, I came to Microsoft so I could help small and medium size business achieve strong ROI with adCenter.