Microsoft adCenter Blog and Forum Community Official support blog and forum community for the users of Microsoft adCenter

Home > Forums > adCenter Advertiser > Using Query string in destination... Subscribe RSS

Using Query string in destination URL

• 06-28-2008 3:14 AM

  • 1357
  • 
  • 
  • Joined on 04-18-2008
  • Posts 4

  Using Query string in destination URL

  • Reply
  • Contact

  Hi Everyone,

  Using query strings in destination URL will increse the campaign perfromance?  

  If so, can any one explain me about Query strings and how to make use of it in ad text destination URL ?
  

   

  Thanks. 

• 06-30-2008 12:16 AM In reply to

  • Clickable_Guru
  • 
  • 
  • Joined on 06-09-2008
  • Posts 4

  Using Query string in destination URL

  • Answer
  • Reply
  • Contact

   Query strings can have many different functions.  Whether they will help you depends on what you do with them.  Do they cause different content to appear on your pages?  Do you use them for tracking purposes?  In either case, they may have a benefit.

   But just adding nonsense querystrings to your URLs would not help you at all.

  What kind of querystrings are you talking about?
  

  Filed under: query strings

• 07-08-2008 1:23 PM In reply to

  • Mr.B
  • 
  • 
  • Joined on 07-08-2008
  • Posts 3

  Using Query string in destination URL

  • Answer
  • Reply
  • Contact

   You can use "Insert Dynamic Text" inside the URL.

  You can redirect to a search result page on you site (www.yoursite.com/search?query={keyword}), or you can modify the headline slightly to match the keyword, as this might help you "talk" to the visitor/customer in his "language".

  Make sure that the page is relevant to the keyword, but you may want to change the words used on the page based on the keywords.

  Example headline in page: "Heavy Duty Garden Chair". For the keyword "Gardening Chair" you might want to change the headline to "Heavy Duty Gardening Chair", or "Heavy Duty Lawn Chair" for Lawn Chair.

  Filed under: Dynamic Text

• 07-08-2008 1:54 PM In reply to

  • Chris Norred - MSFT
  • 
  • 
  • Joined on 03-06-2008
  • Redmond, WA
  • Posts 106

  Using Query string in destination URL

  • Reply
  • Contact

  Thank you Mr. B and Clickable Guru for sharing these answers!

   

  Chris Norred, online community program manager for Microsoft adCenter, API and publisher programs.