Perhaps I'm wrong, but I supposed that if I was fairly good at finding key words and writing ads at AdWords, I could pipe that experience over to MS AdCenter and somehow it would work.
Now before I rant, I've got to say it could be just my inexperience in understanding how MS is different from G AdWords, and that would place the problem on my plate. Here's why I am writing:
I took my client's AdWords campaigns over to MS pretty much in tact, ads and keywords, with bids that I guessed would give comparable placement.
After a three month test, I'm seeing these campaigns that get about 500 clicks a week from Google, but delivering only 30-40/week from MS AdCenter. My client's good for $250/week a Google, $200 a week at Yahoo, and the MS spend -which was set at $100 week to test-- is around $20.
So I tried it with another client, one with a larger budget (about 300% of the first client.) Same result.
What I'm asking is, is this a typical experience? Should I expect about 10% -or less-- from a MS campaign vs the same at Google?
If the groups answer is yes, then I'd be tempted to up the bids in hopes of grabbing a little more audience, but that smells of wasting my client's money just to get in a fight for #1 or #2 ad placement. (We have currently been very satisfied to hold a 3 to 5 postion.)
Thank you for your thoughts or advice.