I've been running some parallel campaigns and to say the least i'm dissapointed in Adcenters performance. With the same keywords, negative words and content match enabled across from YSM, Adwords and Adcenter i'm getting about a 4.5% conversion on Google a 5% conversion and YSM and 0 - big NADA in Adwords.
I emailed support asking for details about the clicks and if there was a report i could run to show what generated what click and they replied asking back for my server logs. We run google analytics and the rest is hosted/managed services so i don't have a single httpd log to send in so i'm at a loss as to how to move forward.
Even the bounce rate is terrible :(
I'm giving another go and bidding for higher position and shrinking campaigns back down and seeing if i can a SINGLE conversion.
Tried broad genre matching - lots of traffic - no real "Shoppers" Genre as in "intel cpus" and focusing on several on sale models such as "Q6600 on sale 239.99" - generated lots of clicks on adcenter but not a single conversion. ON YSM and Google that add generated over 25 conversions a piece in as little as 50.00 spend because it as was a great deal
Any pointers? can an adcenter rep see much without me customizing my site to incorporate adcenter conversion tracking? i typically fill in the conversion parameters to pass to analytics and track that way and even being nice and accounting for all *.live.com traffic we haven't gotten a natural or paid conversion YET.