I would also like to extend my
Kudos to MS for this great initiative.
Being a "big" advertiser with G. I use mainly their Editor to do any serious work with accounts/campaigns. Eventually most serious advertisers will probably also mainly use this new Editor.
I just installed the app a few minutes ago. First impression it
looks very good (so far, visually better then G's). Did not encounter any major issue yet. The only weird part was the install. After clicking the
setup.exe program I had to also click the "
microsoft.adcenter.desktop.application" application manifest.
Final high level points, which you guys probably already know. But just in case for the record: For me the biggest single issue with AdCenter (which generally convert at least as good as AdWords, if not better) is that the "ratio of work to return" is not ideal. In other words, the traffic for the work (time spent) is difficult to compare with Adwords. This tool goes in the right direction (less time to perform tasks).
I understand the following is
off-topic regarding this promising new editor. But maybe someone here might convey the following concept to the appropriate Adcenter team. Another "big" Adcenter improvement would be, to have the
ad approval process be more consistent. Sometimes an AdGroup can run for months and then suddenly, out of the blue, I receive a disapproval email. The same ad runs fine with G and Y!. This is really time consuming since it's already an "old" campaign and the disapproval reason is more often vague and in most cases not justified (in the sense that, similar ads run fine with G & Y! or even some Adcenter competitor run similar "type" of ads). Some Adcenter "reviewer" are "too stuck" on the content and do not realize that some try to create various effects with their ads. This could probably be optimized by having certain Adcenter customers (like the one's that spend more then $x per month) get better feedback from the "ad rejection process" or even better get a chance to
"log" with their dedicated rep. why they create certain type of ads for certain types of "search queries". Just like on TV, you have "classic" ads (most "car" ads ..etc..) and "different" ads like "HeadOn" (ie ".../... I hate your commercial! But I love your product .../..."). Marketing is not "one size fits all". Having to "appeal" and explain this concept every time one of my ads get disapproved is just too
random and
time consuming.
Again thanks for this great initiative.
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