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Dynamic Text in Ad Creative

• 06-10-2008 4:03 PM

  • Nav Nouhi
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  • Joined on 06-10-2008
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  Dynamic Text in Ad Creative

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  Hi adCenter Community,

   Just curious when the "backup phrase" dynamic text function will be implemented into adCenter? I manage millions of keywords and it would this function would help greatly. 

   Thanks! 

• 06-10-2008 4:46 PM In reply to

  • Charles Thrasher
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  • Joined on 03-11-2008
  • Redmond, WA
  • Posts 27

  Dynamic Text in Ad Creative

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  Nav: If you mean the {keyword:default} syntax where "default" is a value used if the dynamic keyword violates editorial rules, then it's already in place. It works just like you would expect in Google except that the {keyword} doesn't control capitalization. {Keyword}, {KeyWord}, and {keyword} are all the same in adCenter.

  Charles Thrasher,
  Microsoft Digital Advertising Solutions

  Filed under: parameters, default keyword, dyanmic text

  Categorized as: Advertiser Dynamic Text;

• 06-10-2008 4:50 PM In reply to

  • Nav Nouhi
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  • Joined on 06-10-2008
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  Dynamic Text in Ad Creative

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  That's exactly what I meant.

   Perfect, thank you!
  

• 06-13-2008 7:13 AM In reply to

  • raheel
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  • Joined on 06-13-2008
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  Dynamic Text in Ad Creative

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  Can I use dynamic insertion into Creative Display URL as well as in the Google AdWords and as you know Google AdWords recently changes it display URL rules which should be need to be a landing page relevancy is there any restrictions on AdCenter

  Filed under: dynamic keyword insertion, DKI, raheel

  Categorized as:

• 06-13-2008 9:09 AM In reply to

  • Charles Thrasher
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  • Joined on 03-11-2008
  • Redmond, WA
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  Dynamic Text in Ad Creative

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  Unless there's been a recent change of which I'm unaware (I know I'm hedging my bet here but it's 6:00 in the morning and I'm just not up to research this early), you can use the complete range of dynamic values in your destination URL.

    {Keyword}
    {MatchType}
    {QueryString}
    {OrderItemID}
    {AdID}
    {Param1}
    {Param2}
    {Param3}

  I wrote more about dynamic values on the adCenter blog at http://www.adcentercommunity.com/blogs/advertiser/archive/2008/03/29/dynamic-text.aspx.

  Charles Thrasher,
  Microsoft Digital Advertising Solutions

  Filed under: adcenter, dynamic keyword insertion, dyanmic text, destination URL

  Categorized as: Advertiser Dynamic Text;