Microsoft adCenter Blog and Forum Community Official support blog and forum community for the users of Microsoft adCenter

Home > Forums > adCenter Advertiser > When the keyword will go to... Subscribe RSS

When the keyword will go to dead condition in MSN adCenter?

• 04-18-2008 1:59 AM

  • rsrathnaraj
  • 
  • 
  • Joined on 04-14-2008
  • India
  • Posts 38

  When the keyword will go to dead condition in MSN adCenter?

  • Reply
  • Contact

  Hi All,

   

  At what circumstances the keyword will go to "Dead condition" in MSN adCenter?

  Can any one say about that?

   

  Thanks,

  Rathna 

  Thanks,
  Rathna
  
  "Yesterday is HISTORY, Tomorrow is a MYSTREY, Today is a GIFT, thats why we call it the PRESENT."!

• 04-18-2008 12:19 PM In reply to

  • BrianH - MSFT
  • 
  • 
  • Joined on 03-12-2008
  • Posts 94

  When the keyword will go to dead condition in MSN adCenter?

  • Answer
  • Reply
  • Contact

  Hi rsrathnaraj,

   It would be safe to say that a 'dead' keyword would be one that has not produced any traffic (impressions) for 30 days. Also, if you are using keywords that are trademarked, they will not run either. Hope this is helpful Rathna.

  Thank you,

  Brian H - MSFT

  Filed under: inacitve, dead keyword, delete keywords, trademark

  Categorized as:

• 04-20-2008 11:34 PM In reply to

  • rsrathnaraj
  • 
  • 
  • Joined on 04-14-2008
  • India
  • Posts 38

  When the keyword will go to dead condition in MSN adCenter?

  • Reply
  • Contact

  Thanks for your quick response. 

  Is there any other way to reactivate the dead keywords in an Account/campaign/Adgroup?

   

  Thanks,

  Rathna 

  Thanks,
  Rathna
  
  "Yesterday is HISTORY, Tomorrow is a MYSTREY, Today is a GIFT, thats why we call it the PRESENT."!