Microsoft adCenter Community

MediaCampLondon - July 5

Chris Norred - MSFT — Fri, 04 Jul 2008 00:21:00 GMT

http://mediacamplondon.pbwiki.com/

What is MediaCampLondon? - It's an UnConference with a strong educational flavour for advertisers, agencies, bloggers, podcasts, recruiters, webTV, and new media professionals & amateurs for one day to share, explore, challenge, and grow our abilities in new media. Learn about audio and video podcasting, blogging, web marketing, photography, email campaigns, Second Life, Twitter, and all kinds of other new and social media tools. Whether you're a veteran or interested in getting started, MediaCamp is for YOU.

2008 Aspen Ideas Festival

Chris Norred - MSFT — Thu, 26 Jun 2008 00:19:00 GMT

http://www.aifestival.org/index.php

For more than 50 years, the Aspen Institute has been the nation’s premier gathering place for leaders from
around the globe and across many disciplines to engage in deep and inquisitive discussion of the ideas
and issues that both shape our lives and challenge our times.

PDC Announcements of Interest for Developers Working on adCenter API

Chris Norred - MSFT — Fri, 20 Jun 2008 02:50:53 GMT

I just got some info about the Microsoft PDC this fall. adCenter API Developers might be interested.

http://www.microsoftpdc.com/

PDC is about the future and is the event to attend. Just read what Jon Box says, "In my opinion, if I was going to choose one technical event to attend in any year, my first choice will always be the PDC. That's where I became aware of DCOM and ASP, before they came out. That was the year when I first saw Don Box. [more...] Others agree. Follow Andrew Connell as he blogs his way to the PDC. Technical Fellow Brian Harry has announced that the VSTS product team will be talking about what is coming in the Team System release code named "Rosario" and evangelists have flooded the net with posts about Rosario and Brian Randell's pre-con. William H. Salazar posted similar news and joined Brian Keller as they pointed out Brian Randell's . [more...] The news is out. PDC2008 is happening. The buzz can be found on blogs by Jason Olson and Doug Holland. Jason Olson's announcement about Open Space drew the attention of Open Space originator Harrison Owen and Jack Martin Leith commented, "For those who want evidence that Open Space has moved from the fringes to the mainstream, this must surely be it.". [more...] And, two more shameless self-promotion plugs for the Show Off contest came from Brian Keller and Dan Fernandez. Rumor has it they have some great posters and blog bling coming out soon.

London Online Marketing & Media 08 Show

Chris Norred - MSFT — Thu, 19 Jun 2008 23:36:00 GMT

June 24-25 at Business Design Centre, London:

From SEO to PPC, blogging to podcasting, accessibility to analytics, email, affiliate and mobile marketing, online ads and integration, the show tackles all the challenges surrounding online marketing and media and offers advice on the latest developments. Understand, discover and learn how to further integrate online marketing and media elements to create effective strategies.

http://www.onlinemarketingshow.co.uk/

adCenter API v5.1 Update Live Meeting

Chris Norred - MSFT — Tue, 17 Jun 2008 23:47:00 GMT

July 15th 1pm to 2:30pm PST

adCenter API Live Meeting Sessions are held on the third Tuesday of every month. They are recorded and saved on the adCenter API blog http://www.adcentercommunity.com/blogs/api/.

If you have questions that you'd like the team to address, post them in the comments on the blog or in this thread: http://forums.microsoft.com/msdn/ShowPost.aspx?PostID=3492626&SiteID=1

You can listen to the Live Meetings online, and submit questions via the Live Meeting chat. We will also open a conference call and post the number in the Live Meeting, for those who prefer to call in and listen or talk with the team via phone.

If you have not used Live Meeting before, we recommend visiting API Version 5 Live Meeting a few minutes before the session begins to complete any required installation steps.

Resources
To learn more about Version 5.1 features, see the Microsoft adCenter API Version 5.1 Release Notes, What's New in the SDK for Microsoft adCenter API. If you have questions, please post to the forums: http://forums.microsoft.com/MSDN/ShowForum.aspx?ForumID=901&SiteID=1

adCenter API Live Meeting July 15th at 1 p.m. PST.

Chris Norred - MSFT — Mon, 16 Jun 2008 17:11:00 GMT

Please join us. The adCenter API Live Meeting session is at 10 a.m. tomorrow, Tuesday, June 17th. The earlier time is to accommodate some of our European customers who were having to log on late at night for the sessions.

The deadline for updating all API code is August 14th. These monthly Live Meeting sessions give you a chance to talk with the program manager or members of the development team and ask questions. The team also provides an overview of changes in functionality and updates required.

This month, we'll talk more about the changes required by June 29th for customers who were already on Version 5. We will also cover the necessary updates to prepare for the retirement of API v4 on August 14th.

adCenter API Live Meeting Sessions are held on the third Tuesday of every month. They are recorded and saved on the adCenter API blog http://www.adcentercommunity.com/blogs/api/.

If you have questions that you'd like the team to address, post them in the comments on the blog or in this thread: http://forums.microsoft.com/msdn/ShowPost.aspx?PostID=3492626&SiteID=1

If you have not used Live Meeting before, we recommend visiting API Version 5 Live Meeting a few minutes before the session begins to complete any required installation steps.

Our next webcast will be on July 15th at 1 p.m. PST.

Our next webcast will be on July 15th at 1 p.m. PST. If you would like more opportunities for Live Meeting discussions between now and the August update deadline, please let us know.

-Chris

adCenter Competitive Advantage Workshop: Make pay per click pay off for you

Carolyn Miller - MSFT — Thu, 22 May 2008 13:36:00 GMT

Don't miss the opportunity to get hands-on training and valuable tips from search marketing industry expert Mary O'Brien on how to get the most out of your search campaigns. Mary will cover topics and strategies from keywords and ad copy optimization to bidding and targeting.

You can choose from half or full-day workshops in select cities for both beginner and advanced search marketers. Limited seating is available.

Register now and receive up to $100 in credit towards your adCenter search campaign. Use offer code ROAD00.* Questions? Call (800) 507-2958, ext. 702 today.

Choose from three workshop locations:

June 17, 2008: New York – Doubletree Metropolitan
June 19, 2008: Los Angeles – Sheraton Gateway Los Angeles
July 1, 2008: Chicago – Hyatt Lodge at McDonald's Campus

Each workshop offers two sessions. You may choose one or attend both.

Morning Session: Pay Per Click Essentials for Beginners

Microsoft adCenter Essentials: Discover the best way to organize your campaigns. Learn common search marketing terms.
Keywords Strategies: Develop strategies that maximize your advertising budget.
Creating Effective Ad Copy: Master the art of crafting messages that turns clickers into customers.
Account Navigation: Take a tour of the full adCenter toolkit, and learn how to maximize the pulling power of the assets in your account.

Afternoon Session: Pay Per Click Power Strategies for Advanced Users

Tracking Results: Identify ads and keywords that really work, and learn to improve those that don't.
Advanced Targeting: Find out how precision consumer targeting from adCenter can focus your campaigns on your most valuable customer segments.
Advanced Bidding Options: Become the master of better bidding, including CPM bidding, optimizing budgets, and positioning preference tools.
New Tools Outlook: Find out about our new Microsoft adCenter Desktop ^Beta and our Add-In tool for Microsoft Office Excel® 2007.

Beginner Morning Session – $99. Register now and receive $50 credit toward your adCenter account.*

Advanced Afternoon Session – $99. Register now and receive $50 in credit toward your adCenter account.*

Best Value: Full-Day Session – $149. Register now and receive $100 in free credit toward your adCenter account clicks.*

Space is limited, so don't wait to register. Simply go to our registration page and enter your adCenter Customer ID and the offer code ROAD00 to receive your adCenter account credit.

*Offer Details: Free clicks related to this offer will be issued to your adCenter account within 6–8 weeks after the workshop date and your attendance has been confirmed. Any portion of the ad credit not used within 90 days from the date the credit was applied to your account will expire. Ads must be stopped after ad credit is used up or your credit card will be charged for advertising clicks. Offer valid to residents of the 50 United States and Washington, D.C., only. Limit: one ad credit per customer. Offer may not be combined with any other offers or discounts, separated, redeemed for chase, transferred, sold, or bartered. There is a minimum bid requirement of $0.05 per clickthrough when using adCenter. Search listings are subject to editorial review and guidelines. See Advertiser Terms and Conditions. Other terms and conditions may apply.

Techweb and O'Reilly Web 2.0 Summit, San Francisco, November 5, 2008

Chris Norred - MSFT — Fri, 02 May 2008 01:04:00 GMT

Techweb and O'Reilly Web 2.0 Summit, San Francisco, November 5, 2008

The commercial web is now a teenager—it's been fifteen short years since Marc Andreessen released the Mosaic browser. To put this in perspective, television as a commercial medium reached its fifteenth birthday in 1956—the year Elvis Presley made his first appearance on national TV. National news broadcasts were still in their infancy, "As The World Turns" debuted as America's first half-hour soap opera, and "The Price Is Right" began its dominance of the game show genre. Commercial grade videotape recorders emerged, portable black and white television sets were introduced, and the first local color broadcast aired in Chicago.

Techweb and O'Reilly Web 2.0 Summit, San Francisco, November 5, 2008

Chris Norred - MSFT — Tue, 01 Apr 2008 01:18:00 GMT

Techweb and O'Reilly Web 2.0 Summit, San Francisco, November 5, 2008 The commercial web is now a teenager—it's been fifteen short years since Marc Andreessen released the Mosaic browser. To put this in perspective, television as a commercial medium reached its fifteenth birthday in 1956—the year Elvis Presley made his first appearance on national TV. National news broadcasts were still in their infancy, "As The World Turns" debuted as America's first half-hour soap opera, and...(read more)

Recording of adCenter API V5 Live Meeting Webcast is Now Online

Chris Norred - MSFT — Mon, 10 Mar 2008 00:32:00 GMT

The recording of our February webcast with Gopal Madhavan, senior development lead, is now available for viewing online. Gopal discussed the upgrade to V5 in the first of a series of monthly webcasts. Our next Live Meeting is coming up March 18th . It's a good chance to talk with the development team and get helpful advice on the upgrade or other questions.