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  A Year In Web Analytics - 10 Things I Have Learned Monday, June 30, 2008 by: Mel Carson - MSFT 2 Comments

  Tomorrow is the first day in a new year for Microsoft. Our financial year runs from July to June and so all planning happens around this time as well. Exactly a year ago I was asked to work on some ideas for a Web Analytics Blog and support forum for... more
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  Measuring Media & Downloads From Your Site Using adCenter Analytics Friday, June 27, 2008 by: Mel Carson - MSFT 0 Comments

  Yesterday I wrote a post on the adCenter Blog for Advertisers which included some presentations and documents about Search & Display Research and adChamps Europe 2008 . Now we believe it's crucial to provide our customers with as much information... more
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  Blog Analytics - How Much Are Your Readers Actually Reading? Friday, June 20, 2008 by: Mel Carson - MSFT 0 Comments

  We held an event here in London last week called adChamps. I’ll do a write up over on the adCenter Blog for Advertisers at a later date, but the idea behind the conference was to give our advertisers a voice. We gave them an opportunity to meet developers... more
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  Bounce Rate: Your Single, Most Important Metric Re: PPC & Web Analytics Monday, June 16, 2008 by: Charles Thrasher 5 Comments

  You can't do search engine advertising without web analytics. At least, you can't do it well. Getting the click from the search page to your web page is just the first step; everything else depends upon your analytics. If you can't move your... more
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  How To Compare Your Website Metrics With adCenter Analytics Friday, June 06, 2008 by: Mel Carson - MSFT 0 Comments

  Running reports for given date ranges in adCenter Analytics is easy. But how do you know if you're meeting your site's goals if you can't say - measure this week's traffic against last week's? We've made it very easy for site owners... more
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  "Ruthless & Selfish" Users Want Quality Time On Your Site Thursday, May 29, 2008 by: Mel Carson - MSFT 0 Comments

  Jakob Nielsen , the web usability expert’s latest report into online habits has been featured in an article by the BBC . In the article he’s quoted as saying that users are getting more “ruthless and selfish” when they go online. 75% of tasks are successfully... more
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  How Loyal Are Your Visitors? - Assessing Website Engagement Using Web Analytics Wednesday, May 21, 2008 by: Mel Carson - MSFT 2 Comments

  One success metric to judge a good website by is whether visitors come back for more. Assuming that your offering is designed for repeat traffic, then knowing how many users return and how often is useful in understanding how well your content is engaging... more
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  Jim Sterne Interview at eMetrics San Francisco 2008 Tuesday, May 13, 2008 by: Mel Carson - MSFT 0 Comments

  I caught up with Jim Sterne at the eMetrics Summit last week in San Francisco and asked him how the conference got started and who it is aimed at. I then asked about the buzzwords I'd been hearing about - "segmentation" & "actionability"... more

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