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  • Jim Sterne Interview at eMetrics San Francisco 2008 Tuesday, May 13, 2008 by: Mel Carson - MSFT 1 Comments

    I caught up with Jim Sterne at the eMetrics Summit last week in San Francisco and asked him how the conference got started and who it is aimed at. I then asked about the buzzwords I'd been hearing about - "segmentation" & "actionability"... more
  • Backing Up Your Data Wednesday, May 07, 2008 by: Mel Carson - MSFT 0 Comments

    One of the overriding theme of this analytics conference is using data to back up assumptions. eBay did a very good presentation this morning about how their marketing teams research their customer-base through focus groups, usability studies, lab testing... more
  • Competing On Analytics at eMetrics 2008 Tuesday, May 06, 2008 by: Mel Carson - MSFT 0 Comments

    I’m at the eMetrics Summit here in San Francisco and it’s struck me how passionate people here are about data. But it isn’t any ordinary data they’re passionate about reflecting on. It’s data that they manage to put some sort of context around. Context... more

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