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Le blog de Microsoft AdCenter explique ses Keywords Match Types (option de ciblage) « La Cerise

Tue, 08 Jul 2008 14:36:11 GMT

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Microsoft partners with Rodale to provide contextual and paid search advertising for health and wellness web sites

adCenter Advertiser — Mon, 07 Jul 2008 14:01:22 GMT

Today Microsoft and Rodale Inc. announced an agreement in which the two companies will collaborate to

SEMW.biz » Blog Archive » SearchCap: The Day In Search, July 3, 2008

SEMW.biz » Blog Archive » SearchCap: The Day In Search, July 3, 2008 — Fri, 04 Jul 2008 22:32:32 GMT

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Keyword Research Tips & Assessing Your Loyal Website Visitors | Mel Carson

Keyword Research Tips & Assessing Your Loyal Website Visitors | Mel Carson — Fri, 04 Jul 2008 16:01:42 GMT

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adCenter Search and Display Advertising Research | Mel Carson

adCenter Search and Display Advertising Research | Mel Carson — Fri, 04 Jul 2008 15:47:00 GMT

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SearchCap: The Day In Search, July 3, 2008 | Techno Portal

SearchCap: The Day In Search, July 3, 2008 | Techno Portal — Fri, 04 Jul 2008 14:22:20 GMT

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SEM News: SearchCap: The Day In Search, July 3, 2008 - Search Engine Marketing

SEM News: SearchCap: The Day In Search, July 3, 2008 - Search Engine Marketing — Thu, 03 Jul 2008 20:15:13 GMT

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SearchCap: The Day In Search, July 3, 2008

SearchCap: The Day In Search, July 3, 2008 — Thu, 03 Jul 2008 20:10:41 GMT

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UK Search & Display Research Plus adChamps Europe 2008

adCenter Advertiser — Thu, 26 Jun 2008 12:28:55 GMT

Two pieces of European adCenter news today! Firstly, further to my post on UK PPC Research a couple of

Microsoft adCenter Add In For Excel - Keyword Wizard Tutorial - Learn Excel

Microsoft adCenter Add In For Excel - Keyword Wizard Tutorial - Learn Excel — Tue, 24 Jun 2008 02:25:32 GMT

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re: UK PPC Research & Retail Vertical News From adCenter

Mel Carson - MSFT — Mon, 16 Jun 2008 15:09:09 GMT

Glad it's been helpful Eloi! We've got much more research simmering so check back soon and great to see you at adChamps!

re: AdCenter Optimization Quick Reference Guide

Eloi Casali — Mon, 16 Jun 2008 15:03:34 GMT

could this post be any better? I dont think so...

Good job shefali, thanks!

All I can add, is that negative keywords should be there in your campaign from the start onwards, as opposed to adding some if your reach is too wide. Other than that, brilliant!

re: Microsoft adCenter Add In For Excel - Keyword Wizard Tutorial

Eloi Casali — Mon, 16 Jun 2008 15:00:30 GMT

I have to say, I never thought I would be the one for this add in, but after seeing your team demo it at Adchamps, I am completely with you guys! Its an amazing add in, with some great functionalities. Really clever stuff. All I need to do now is convicne the IT department to get me a copy of Excel 2007! :D

re: Getting started with adCenter: creating campaigns

Eloi Casali — Mon, 16 Jun 2008 14:58:36 GMT

Great tutorial Kristee!

do you think your team could implement a 'custom date range' option in the dropbox that appears in your last screenshot? thats would be amazing ad save lots of time!

re: UK PPC Research & Retail Vertical News From adCenter

Eloi Casali — Mon, 16 Jun 2008 14:54:56 GMT

Brilliant stuff Mel!

A lot of advertisers go for the "what works on google works on other search engines" but I think MSN has some unlocked potential that advertisers dont capitalise on due to time constraints (lazyness... :D) = cash left on the table! I find that for the same client, different keywords will be the top converters depending on which search engine you advertise on.... and since there's less competition on MSN, there much more room for cheaper conversions! (6x cheaper in some cases for my clients!)