Microsoft adCenter Community

2008 adChamps London Recap

Jason Yormark — Wed, 16 Jul 2008 19:42:00 GMT

On Friday, June 13th we hosted the 2nd round of adChamps, this time hosted in London under the watchful eye of our very own Mel Carson . As expected, the event was a huge success from sharing upcoming launches, to gatherng feedback from advertisers to help impact the way we do business. The following is the first of a few videos recapping this year's event and what some of our advertisers experienced....(read more)

Microsoft adCenter Add In For Excel - Keyword Suggestion Tutorial

Jason Yormark — Wed, 09 Jul 2008 18:11:00 GMT

In our ongoing tutorial series, this week we continue the Add In For Excel series with the Keyword Suggestion Tutorial. This is a great feature that can help you build out your keyword lists not only for your adCenter campaigns, but for other advertising platforms as well. The Microsoft adCenter Add In For Excel is a great option for anyone looking for additional keyword research tools. The adCenter Add In For Excel can: Easily and quickly build out or expand keyword lists. Effectively plan keyword...(read more)

Meet The Team: US Ad Services Part 2

Jason Yormark — Wed, 02 Jul 2008 19:54:00 GMT

We wrap up our US Ad Services Meet The Team series with a sit down with Sarah Reagan , Alan Amerault and Lauren Taft-McPhee , all Media Specialists on the US Ad Services Team. They share their insights on the industry, what it's like to work at Microsoft, and some other useful tips and tricks that can possibly help you with your adCenter experiences....(read more)

Microsoft adCenter Add In For Excel - Keyword Wizard Tutorial

Jason Yormark — Wed, 04 Jun 2008 18:03:00 GMT

A few weeks ago we posted an overview video for the Microsoft adCenter Add In For Excel. This week we follow up with an actual look at how to use the tool using the Keyword Wizard option. The Microsoft adCenter Add In For Excel is a great option for anyone looking for additional keyword research tools. The adCenter Add In For Excel can:

Easily and quickly build out or expand keyword lists.
Effectively plan keyword strategy based relevance, cost history, volume, demographics, geography, and more.
Forecast monthly and daily keyword impressions and future trends.

For the complete series of tutorials and to download this free software, be sure to check out the Excel Add In page on the Microsoft Advertising site today. In the meantime, check out an overview of the tool right here!

adChamps 2008 Interview: Mark Carson (Fat Brain Toys)

Jason Yormark — Fri, 30 May 2008 16:33:00 GMT

In this week's video edition my sit down interview with Fat Brain Toys founder, Mark Carson. Mark's story is an interesting one and is a true example of someone fulfilling a need in their own life and turning it into a successful business. Be sure to check out Fat Brain Toys at: http://www.fatbraintoys.com/

Meet The Team: NY Search Media Team Part 2

Jason Yormark — Thu, 08 May 2008 19:41:00 GMT

While in NY for SES 2008, I had the chance to sit down with a few members of our NY account teams and discuss their backgrounds, client experiences, and insights as to how they service their clients and what they see for Microsoft in online advertising down the road. In Part 2 of this series, I sat down with Kunal Das, Faye Marie Trapani, & Sumit Shukla, all Search Media Strategists and Analysts.

Meet The Team: US Ad Services

Jason Yormark — Tue, 29 Apr 2008 21:03:00 GMT

In this week's video we showcase our sit down with Charles Thrasher and Bill Bledsoe from the US Ad Services Team. Charles is currently a Project Lead with a rich history of client facing and Analytics experience. Bill Bledsoe, a Media Specialist, has an extensive API servicing background. Both share their insights with us this week on their expertise and thoughts on the industry.

Microsoft adCenter Add In For Excel - Overview Tutorial

Jason Yormark — Tue, 22 Apr 2008 17:58:00 GMT

Looking for some additional keyword and optimization tools to help you better manage your advertising campaigns? Interested in a terrific solution for free? The Microsoft adCenter Add In For Excel is a great option for anyone looking for additional keyword research tools. The adCenter Add In For Excel can:

Easily and quickly build out or expand keyword lists.
Effectively plan keyword strategy based relevance, cost history, volume, demographics, geography, and more.
Forecast monthly and daily keyword impressions and future trends.

Matt Van Wagner on How To Get Started With Search Engine Marketing

Mel Carson - MSFT — Thu, 17 Apr 2008 15:22:00 GMT

I recently managed to get 10 minutes with Matt Van Wagner, a seasoned search marketing pro who has induced 1000's of PPC marketers via his Search 101 classes at conferences all over the world.

In this interview Matt tells us about how he got into the business and gives some valuable tips on how to get started, stay on top, and get the best ROI for your pay-per-click campaigns.

adChamps 2008 Interview: Jennifer Slegg

Jason Yormark — Tue, 01 Apr 2008 20:48:00 GMT

In this week's video edition my sit down with SEM and Contextual Advertising guru, Jennifer Slegg. We had the opportunity to sit down and discuss her background, views on the industry and other SEM/Contextual gems. Be sure to check out Jennifer's blogs a http://www.jenniferslegg.com/ and http://www.jensense.com/.

Meet The Team: NY Search Media Strategists

Jason Yormark — Mon, 24 Mar 2008 21:59:00 GMT

While in NY for SES 2008, I had the chance to sit down with a few members of our NY account teams and discuss their backgrounds, client experiences, and insights as to how they service their clients and what they see for Microsoft in online advertising down the road. In this week's edition, I sat down with Alyssa Miller, Tom Britton, and Teresa Elliott, all Search Media Strategists.

adChamps 2008 Interview: Jonathan Hochman

Jason Yormark — Thu, 13 Mar 2008 21:10:00 GMT

I had the opportunity to sit down with Jonathan Hochman of Hochman Consultants at adChamps 2008 and spoke briefly about Jonathan's firm, background, and some of the tips, tricks and resources that he uses in his day to day. This is a first in the series of a variety of videos we will showcase on the site.