Do you struggle trying to find your ad on Live Search?
Are you unsure if it is live?
If you know it’s not live, are you uncertain how to troubleshoot the issue?
If the answer is yes to any of these questions, we can help!
We have created a page on our advertising site, with you in mind, which has great information to help you find your wandering ad, including an ad-finding tutorial and checklist.
It also contains great information about ensuring your ad gets approved by Editorial and also regarding ad copy writing techniques.
Keep It
In order to keep your ads where you want them to be, I would always recommend to my clients that they follow the below steps in order to stay in the optimum position. To remember these steps, think;
“Keep All Keywords In Optimum Position And U’ll Succeed!”
Optimisation Tips
· Keywords which are under-performing should have negative keywords associated to them or if underperforming over a long-term basis, should be deleted from the account.
· Add negative keywords (at campaign, adgroup or keyword level) if you do not want your ads to show for particular broad or phrase match keyword searches.
· Keyword match-types (exact, phrase & broad) are important. Always remember to bid on all 3 match-types. If this is not possible, we recommend that at the very least you always have Exact match.
· Increase bids to keep your ads where you want them to be on the engine.
· Only use relevant keywords and ad copy. This will prevent your ads & keywords from being rejected and will improve your CTR.
· Pick out under-performing ads and replace them with better adcopy to increase CTR.
· Always remember to also check that your ads are all approved on system and that you are not losing impressions from rejected ads. Click here for some great tips on boosting your Editorial knowledge.
· Use dynamic text in your ad title and description. Here is a useful article, written by my colleague Libby which can help you understand how dynamic text insertion works.
· Successful accounts always include a branding campaign/adgroup with relevant branded keywords and ads.
These tips will help improve your account’s performance leading to better CTR and positioning on the engine.
Happy Optimising!