Have you ever wondered how to target by country and city (geo-targeting) or even by another language and market (language and market distribution)? Do you feel confused about geo-targeting or language and market distribution choices? If any of these questions resonate with you, read on.
Distribution by language and market and geographic targeting work jointly to offer users the most relevant ads based on their location. First, you have to use the correct distribution site when you create a new campaign. Note: Once it’s set, it can’t be changed without having to recreate the campaign. Second, you may add targeting (optional) which is another layer of filtering where and to whom ads will be displayed.
Selecting Language and Market Distribution
The language and market setting indicates the language you will use to write your ads and the websites that your ads will be distributed through: live.com, live.co.uk, live.fr, msn.fr, etc. This setting also determines the regional Editorial Guidelines that your ads and keywords must meet.
When selecting a language and market, you start by determining your audience: local or international. For example, if you want your ads to be displayed on Live Search results for the audience in the United Kingdom, choose English - UK for your language and market. Similarly, you can aim your ads to be displayed in any of the adCenter markets: US, UK, France, Canada and Singapore.
Select Geo-targeting for Your Campaigns
As mentioned above, targeting can be added on top of the market and language distribution.
- Targeting allows you to target more specific geo-graphical areas. For example, if you select "English – United States" for your distribution and leave the default option "Display my ads to all customers", this means that your ad is visible to anyone searching on http://www.msn.com or http://live.com from any location.
- To select targeting for country or region, just click the radio button for the selection of your choice. It allows you to narrow down to target your customers. If you select English - US and target Los Angeles, only audience in L.A. will be able to see the ad.
To become more selective about your audience, you can also direct your ads to your potential customers by day of the week or time of day.
For more information on targeting, please visit adCenter Help or the adExcellence tutorials. If you have any questions or comments about Geo-targeting and Language and Market Distribution, please don’t hesitate to contact us at our discussion forum.
Thank you for reading and good luck!