Back in March I shared with you a proof of concept (POC) I launched on the www.advertising.microsoft.com web site that helped advertisers find their ads in Live Search results. Over the last few months I've worked with a team here to develop the adCenter Learning Center.
The adCenter Learning Center is the next step that will help you to quickly and easily find information when you're looking to resolve the dilemma of finding a search ad, or maybe you're looking to learn about adCenter, or possibly you're ready to try tracking conversions. Similar to the POC content there are multiple formats available for you to review information--articles, videos, and links into adCenter Community and adExcellence. This is just the beginning -- I'm working with folks across Microsoft Advertising to add more content, podcasts, videos, and interactive tools and training.
Before you go check it out, I wanted to reiterate what I said back in March:
Bottom line: I want to make it easy for you to advertise with Microsoft. I'm ready for your feedback, comments, and suggestions. Maybe you’re happy with the way stuff operates today, maybe you’re not. Maybe you’re a sophisticated user who isn’t interested in the mechanics, but you’d like to learn more about the strategy of search. Maybe you’re a small business owner who is doing it all on your own—site design, search advertising, lead generation, and marketing—and you’d like to see who else is successful and how they’re doing it. What information is important? What would you like to see?
Use the Learning Center forum thread to talk about it--I'm looking forward to using your feedback in the next generation of the Learning Center.
Thanks,
Kelley