We've heard from many of you that you'd like to try the adCenter Add-in Beta for Excel with Excel 2003. Good news - we're now piloting a new version of the Add-in that's compatible with Excel 2003. If you're interested, fill out our interest form.
The new 2003 version has all the same features as the 2007 version, including:
- Keyword Extraction: extract a list of popular keywords from a specified Web site.
- Keyword Suggestion: generate a list of relevant keywords based on a list you provide.
- Monthly Traffic: obtain monthly historical and future forecasted impression counts for keywords to gauge popularity and guide your keyword investment.
- Keyword Monetization: learn about clicks, impressions, position, click through rate, cost per click, and match type for a given time period.
- Search Buzz: Top Spiky Keywords (seasonality and spikes in popularity) and Top Frequent Keywords (trends for popular keywords).
- Geographic: learn location information and impression info by location to help with geographic targeting.
If you've been wanting to try the adCenter Add-in but don't own a copy of Excel 2007, now's your chance. Please fill out the interest form, indicate that you have Excel 2003 installed, and select "Keyword Research Tools" as an area you wish to pilot. Also, please be sure to correctly enter your adCenter user name and account ID so we can identify you in our database. We review invitation requests as they are received and invitations are sent on a rolling basis according to demand. Please note that at this time, only advertisers who advertise in the U.S. market will be accepted (you do not have to reside in the U.S. but do need to be running campaigns in the U.S. market).
Find out more about the Add-in on advertising.microsoft.com and read related blog posts.