Do you conduct business in Canada? Whether you ship products or provide services, don’t forget to include the great white north as a part of your paid search campaign.
Canada is no longer just a large land mass north of the border. Rather, it has matured into a mid-sized market with high adoption in broadband Internet, sophisticated online banking users as well as pioneers in other technological areas.
Sound exciting? You can be a part of the action by selecting "English - Canada" (or "French - Canada" if you are targeting French Canadians) in the "distribute your ads by language and market" settings under ad group settings. A word of caution, there is a difference between selecting "language and market" and geo-targeting. Simply geo-targeting an ad group to Canada will not reach Canadians searching on www.msn.ca or www.live.ca, MSN’s Canadian property. (To learn more about geo-targeting, please see the related adCenter Help topic.) Below is a step by step of how to reach Canadians through the country site:
To import a brand new campaign to the "English – Canada" market, use the "Import campaigns" function from the "Campaigns" tab:
Or to add an ad group under an existing campaign, courtesy of adCenter Help:
1. Select a campaign.
2. On the Select an ad group page, click Create ad group.
3. Under Target your customers, in the Distribute your ads by language and market list, select a language and market.
4. When you are finished with the other settings on this page, click Continue.
Your language and market settings are now saved for this ad group.
Still not convinced? How about 2 more reasons; an average PPC of $0.12 and higher CTR than the US market in most verticals can potentially provide you with higher ROI. As well, you can possibly be the first in your industry to tap into this under-explored, newly expanded market.
You can no longer afford to ignore this powerful market -- get in on the action today.
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