Advertising and publishing industry leaders gathered in Redmond this week for the advance08 Advertising Leadership Forum, where Microsoft execs provided a series of updates and exciting announcements about what's new or what's coming. No matter the size of your business, information from the summit can be useful as you position yourself for the future of digital advertising and publishing
Brian McAndrews, Senior VP for Advertiser and Publisher Solutions, summed it up: "There are literally dozens of other initiatives and projects we’re working on that will directly benefit our customers over the coming months."
Among the innovations announced and discussed:
- Advertising in new connected entertainment experiences,
- The new Engagement ROI beta,
- Live Search Mobile ads,
- A new smart shopping cart demo,
- An upcoming LifeStages segmentation technology to help identify college grads, newlyweds, and so forth,
- A speech recognition technology to identify relevant ads for display with video clips online.
You can find transcripts, press releases, news coverage, and videos of presentations from Microsoft executives and media stars including Director James Cameron, Michael Eisner, and Arianna Huffington in the Virtual Pressroom.