To follow up on Jason's post yesterday, where he highlighted the adCenter Add-in for Excel tutorial, I just wanted to follow up and remind you of a couple of the features you can access with the Add-in.
- Keyword Extraction: extract a list of popular keywords from a specified Web site.
- Keyword Suggestion: generate a list of relevant keywords based on a list you provide.
- Monthly Traffic: obtain monthly historical and future forecasted impression counts for keywords to gauge popularity and guide your keyword investment.
- Keyword Monetization: learn about clicks, impressions, position, click through rate, cost per click, and match type for a given time period.
- Search Buzz: Top Spiky Keywords (seasonality and spikes in popularity) and Top Frequent Keywords (trends for popular keywords).
- Geographic: learn location information and impression info by location to help with geographic targeting.
Check out Jason's tutorial, and visit the Excel Add In page on the Microsoft Advertising site to download the Add-in and review the product guide, installation guide, FAQ and features list.