Have you heard? Microsoft adCenter Add-in Beta for Excel 2007 is the buzz for keyword research and optimization. News about this adCenter tool has been positive. And, it's easy to use — right in Microsoft Excel 2007.
Simply download the Add-in Beta and click Ad Intelligence on the Excel ribbon. Then you can start building out or expanding keyword lists and plan strategy based on a wide range of attributes — relevance, historical cost, volume and more! Check out our five tutorial videos to get the most out of this new tool and stay on top of your game. Please be aware the data the Add-in draws from is U.S.-centric, although many adCenter advertisers in the U.K. and Canada markets may find some of the research relevant and of much use.
Some of the features of adCenter Add-in Beta include:
Keyword Expansion. The adCenter Add-in Beta offers easy keyword expansion with maximum flexibility through three algorithms: Campaign Association, Contained and Similarity.
Keyword Forecasting. You can easily obtain monthly historical and future forecasted impression counts for keywords. Then decide to invest in keywords based on their historical and forecasted traffic.
Keyword Monetization. Using the wizard, research keyword bid prices for key performance indicators (KPIs) for keywords or keywords extracted from URLs. You can quickly learn clicks, impressions, position, CTRs, CPC and match type.
Other adCenter Research Tools
Don't have Microsoft Excel 2007? Microsoft adCenter also offers research tools within our user interface on the Research tab. Use the Research tab in adCenter to quickly view impression data demographic profiles of selected keywords to learn about the age and gender, geographical location, and lifestyle of people who search on those keywords. This information is easy to use and allows you to make fast keyword optimization decisions to increase your campaign ROI.
We are committed to providing you with the research tools you need to create effective advertising campaigns. If you are still hungry for more, check out Microsoft adCenter Labs.
Thanks!
Microsoft Keyword Services Platform (KSP) Team