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  MediaCampLondon - July 5 Thursday, July 03, 2008 by: Chris Norred - MSFT

  http://mediacamplondon.pbwiki.com/ What is MediaCampLondon? - It's an UnConference with a strong educational flavour for advertisers, agencies, bloggers, podcasts, recruiters, webTV, and new media professionals & amateurs for one day to share, explore, challenge, and grow our abilities in new media. Learn about audio and video podcasting, blogging, web marketing, photography, email campaigns, Second Life, Twitter, and all kinds of other new and social media tools. Whether you're a veteran or interested in getting started, MediaCamp is for YOU. more
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  Reap the benefits of high quality ads: how to deliver a high quality experience to your customers on Live Search Thursday, July 03, 2008 by: Carolyn Miller - MSFT 3 Comments

  We've heard our customers asking for more information about how adCenter determines quality. So today, we’d like to share some tips with you to help improve the quality of your advertising campaigns as well as some resources from adCenter Help that you can use. First off -- the primary goal of Microsoft adCenter is to help provide an effective advertising experience for our advertisers with relevant ads that create a positive experience for our users. Our users are your potential customers who seek online products, services, and content. Providing these users with a high quality experience could benefit your business with: Increased likelihood of achieving a higher ad ranking and, therefore, a superior ad position on Live Search results pages. More efficient use of your budget, as high... more
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  Meet The Team: US Ad Services Part 2 Wednesday, July 02, 2008 by: Jason Yormark 6 Comments

  We wrap up our US Ad Services Meet The Team series with a sit down with Sarah Reagan , Alan Amerault and Lauren Taft-McPhee , all Media Specialists on the US Ad Services Team. They share their insights on the industry, what it's like to work at Microsoft, and some other useful tips and tricks that can possibly help you with your adCenter experiences. more
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  A Year In Web Analytics - 10 Things I Have Learned Monday, June 30, 2008 by: Mel Carson - MSFT 2 Comments

  Tomorrow is the first day in a new year for Microsoft. Our financial year runs from July to June and so all planning happens around this time as well. Exactly a year ago I was asked to work on some ideas for a Web Analytics Blog and support forum for our new adCenter Analytics tool, formerly known as Project Gatineau. To be honest, I didn’t who a whole lot about analytics.........even though I thought I did. Working in search engine marketing for 7 years I’ve analysed thousands of reports from Google, Yahoo! and Microsoft adCenter. CPCs, clicks, impressions and conversions were all I need to be interested in right? Wrong! Granted it’s tricky when you’re managing PPC campaigns for advertisers or agencies to get a hold of the deep dive analytics data, but when I started looking at the stats on... more
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  Measuring Media & Downloads From Your Site Using adCenter Analytics Friday, June 27, 2008 by: Mel Carson - MSFT 0 Comments

  Yesterday I wrote a post on the adCenter Blog for Advertisers which included some presentations and documents about Search & Display Research and adChamps Europe 2008 . Now we believe it's crucial to provide our customers with as much information, data and insight as possible, so uploading it to the blog makes the most sense as it's easily accessible and widely available. Many businesses, large and small, provide their customers and prospects with brochures, white papers, reports and presentations is this way too. But how do you know if users are actually taking advantage of all the hard work you've put into uploading it in the first place? Well adCenter Analytics can help by providing you with a report to help you measure what, how many, and when files have been downloaded... more
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  UK Search & Display Research Plus adChamps Europe 2008 Thursday, June 26, 2008 by: Mel Carson - MSFT 1 Comments

  Two pieces of European adCenter news today! Firstly, further to my post on UK PPC Research a couple of weeks ago, we've released some more compelling research into the effect of combining search advertising with display ads in online marketing campaigns. Working with a high street bank who wanted to drive traffic to their site and increase user engagement, we enlisted comScore to help us measure the effectiveness of users just seeing display ads on the MSN homepage, just seeing search ads served through adCenter on Live Search, and a combination of both. The results were pretty staggering: - Search and display advertising together increased traffic to the bank’s website during the campaign period by 23 percentage points — seven times as much as the display ads alone, and three times as... more
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  2008 Aspen Ideas Festival Wednesday, June 25, 2008 by: Chris Norred - MSFT

  http://www.aifestival.org/index.php For more than 50 years, the Aspen Institute has been the nation’s premier gathering place for leaders from around the globe and across many disciplines to engage in deep and inquisitive discussion of the ideas and issues that both shape our lives and challenge our times. more
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  Survey: What would you like to see on the adCenter Community? Wednesday, June 25, 2008 by: Chris Norred - MSFT 0 Comments

  We started the adCenter Community site 3 months ago as a place for customers to easily find all of our community information, blogs, and forums related to online advertising. The response from our customers, partners, and industry influencers has been gratifying. The feedback we received from well-knowns in the industry has been helpful and much appreciated. Especially gratifying is that people are using the site. There have been more and more great examples of advertisers, developers, and web publishers sharing information, and helping one another. Our goal is to keep improving the site, making it more helpful for the growing numbers interested in Microsoft Advertising. If you'd like to help, you can provide feedback via our online survey: adCenter Community Survey It's 25 questions... more

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