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  • Meet The Team: NY Search Media Team Part 2 Thursday, May 08, 2008 by: Jason Yormark 2 Comments

    While in NY for SES 2008, I had the chance to sit down with a few members of our NY account teams and discuss their backgrounds, client experiences, and insights as to how they service their clients and what they see for Microsoft in online advertising... more

  • Backing Up Your Data Wednesday, May 07, 2008 by: Mel Carson - MSFT 0 Comments

    One of the overriding theme of this analytics conference is using data to back up assumptions. eBay did a very good presentation this morning about how their marketing teams research their customer-base through focus groups, usability studies, lab testing... more

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